“Over a decade ago, you could conduct as many tests as you wanted to prepare for a race, but not anymore,” says one Lexus driver who competes in one of the top categories of motor racing. “Today, carmakers use a wide range of data to develop simulations that provide them with a series of potential solutions. Because only a limited number of tests are allowed, we need to constantly discuss with engineers whether the simulated solutions are correct or whether there could be anything they’re missing. Through these conversations, we arrive at the right answer.”
- The Evolution of CMF Design
Lexus designers break boundaries to elevate the luxury experience by crafting emotional sensorial experiences with the thoughtful use of color, material and finish.
- Lexus Electrified: A Bold New Direction
Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market.