LEXUS ELECTRIFIED:
A REVOLUTION YEARS
IN THE MAKING

LEXUS ELECTRIFIED:
A REVOLUTION YEARS IN THE MAKING

Technology

October, 2020

LEXUS REVEALS A ROADMAP TO THE FUTURE WITH A BOLD NEW DIRECTION

Lexus has unveiled its forward-looking vision with its new initiative, ”Lexus Electrified”. We invite you to imagine an electrified world through a series of future-facing films and images featuring the revolutionary all-electric concept car, the LF-30.

We follow the LF-30 as it takes us on a journey through bold, modern environments, to then reveal the current Lexus Electrified range, demonstrating that the innovative thinking behind the LF-30 also prevails in the brand’s electrified vehicles today.

This future-facing campaign reinforces our position as a visionary leader in electrification. It reflects the pioneering and innovative ethos of Lexus, that has been crafting seamless performance through electrification for over 15 years.
Brian Bolain
Global Head of Brand Management & Global Marketing, Lexus International.

Since launching the world’s first premium hybrid electric SUV in 2005, the electrified line-up has grown to include the UX, RX, NX, ES, LS, LC, IS, and LM, which account for 1.9 million Lexus Electrified vehicles on the road today. You don’t have to imagine an electrified future; the Lexus signature human-centered approach to technology has been poured into every Lexus Electrified vehicle for years.

Discover More About the LF-30

Explore the Lexus Electrified Range

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