December, 2020
LEXUS REVEALS A ROADMAP TO THE FUTURE WITH A BOLD NEW DIRECTION
Lexus debuted the LF-30 all-electric concept car at the 2019 Tokyo Motor Show. The concept thrilled attendees with its visionary design and imaginative technologies, and moreover marked the beginning of a bold new strategy for Lexus - a strategy towards global electrification: ‘Lexus Electrified’.
Lexus Electrified is a forward-looking vision that targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment. Lexus has been the leader in electrification among luxury automakers since launching the world’s first premium hybrid electric SUV in 2005. Since then, the electrified line-up has grown to include the UX, NX, RX, CT, IS, ES, LS, RC, LC and LM, which account for 1.9 million Lexus Electrified vehicles on the road today.
Lexus has also released new details of the brand’s next-generation electric drive control technology called “DIRECT4” and a preview of the design of its next EV concept vehicle.
DIRECT4 and other proprietary technologies are tuned to work seamlessly together in a way that only Lexus can deliver, providing drivers with natural driving feel, a sense of unity with their vehicle, and the true comfort that comes from confidence, in a thoughtfully designed vehicle with the right balance of excitement and predictability.
Discover more in the video below:
The video includes an interview with Takashi Watanabe, the Chief Engineer for Lexus Electrified, who provides development details and further insights into the continuing expansion of electrification within the brand, which builds on Lexus’ longtime leadership in this category.
In addition, Koichi Suga, General Manager of Lexus Design, explains the new design expressions and the “originality more rooted in proportions and technology" which Lexus is pursuing with electrification, and teases the upcoming new EV concept with sketches and images.
