Design Shaped by the Winds

Motorsports is a global laboratory for the study of aerodynamics. Just as mesmerizing geological formations have been carved by winds over the millennia, so too has the elegant, streamlined form of the motor car been shaped by the wind on the track. But conquering that wind—in the field of aerodynamics—is important for more than just design; it’s essential for speed, safety, and handling as well. It’s a top focus for BEV manufacturers like Lexus, who are driving us toward a world of designs that are one with the wind.

Conquering the Winds

Road-going cars are built primarily for safety and comfort, but they’re not a million miles apart from their race-car cousins built for the track. After all, there’s a common enemy standing in the way between them and their final destination: air. But as with most enemies, understanding is the key to reconciliation—which is why “conquering the winds” is becoming one of the most important goals in automotive research and development. The aim is to produce best-in-class cars, not only in terms of proportioning but for speed, handling, and safety. In fact, the technology arising from aerodynamic refinements in Lexus motorsport laboratories is built into every Lexus car on the road.

A Global Design Powerhouse

After spearheading aerodynamics research in automotive development, Italy remains a world leader in the field—but it is also a global design powerhouse in such diverse arenas as architecture, interior design, fashion, and jewellery. At first glance, these other disciplines might seem far removed from automotive development. But initiatives at Italy’s carrozzerie, design schools, and auto manufacturers are spawning new concepts, building methods, and manufacturing techniques out of automotive aerodynamics as it resonates with all areas of life. This is why in its motorsport laboratories, Lexus continues to fine-tune this cutting-edge aerodynamic wizardry and pour it into its BEV development.

Coming Soon.

At One with the Wind

From the world-famous highways sweeping across vast panoramas of wilderness in the southern foothills of the Italian Alps; past Turin and Milan, the industrial and artisanal heartlands of Italy’s north; around Modena, with its indelible links to motoring history; and on to Imola, the veritable mecca of motorsport. It’s an intrepid and culture-rich 800 km road trip in the Lexus LC500 Convertible, the top dropped so driver and passenger alike can soak up the sun and feel the wind blowing past. This is no mere sports car or coupe; this is a cabriolet that lives to be at one with the wind.

Coming Soon.

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