What this history tells us is that the motor race—where carmakers compete to see who can push automotive technology the furthest—is an essential laboratory for improving on yesterday’s cars to create the far superior cars of tomorrow. Every day, carmakers test the limits of automotive technology and use what they learn to improve their racecars’ performance on the circuit—and also the performance of the road-going cars driven by the public. This is why the world’s most renowned carmakers are constantly entering their latest models into circuit, off-road, and hill climb races that take place in some of the toughest driving environments.
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Milan Design Week is one of the world’s largest design events, held in Milan, Italy, from April 21, Tuesday to April 26, Sunday, 2026.
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Lexus International’s engineers and PR team developed a plan to visit some of LA’s top content creators, automotive publications, public car meets, and enthusiast gatherings. The little electrified Hachiroku had big work to do.



























