Design
October, 2021

Driven by a shared dedication to pushing the boundaries of design and creativity, luxury automaker Lexus and designer Salehe Bembury today announced a collection showcasing an assortment of collaborative apparel printed on Champion silhouettes.

Lexus’ future-looking mobility innovation and Bembury’s signature nature-inspired design ethos come together for this capsule that challenges the status quo in the automotive space. In celebration of the next generation of Lexus and its commitment to electrification, the collaboration brings together two distinct, yet synergistic, design approaches that come to life on the blank canvas of Champion’s most popular Reverse Weave styles. The collection includes three unisex items: a hoodie, T-shirt, and hat.

THIS COLLABORATION WAS A NEW TYPE OF CHALLENGE FOR ME. IT IS BOTH CHALLENGING AND REWARDING TO EXPLORE DESIGN OUTSIDE OF FOOTWEAR AND ALLOWED ME TO THINK OUTSIDE OF MY USUAL REALM OF DESIGN.

SALEHE BEMBURY
Designer

The designs themselves were created by merging recognizable elements of Bembury’s body of work, such as his logo and signature fingerprint, with graphic elements derived from the Lexus brand and the 2022 Lexus NX. As an emblem of a fresh and forward-thinking approach, the collaboration reimagines Lexus’ iconic logo, distilling Lexus’ human-centric design into an apparel collection.

Learn more about the collection on HYPEBEAST.
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