The project was born from several core principles of the Lexus ethos, including
the concept of omotenashi, which involves anticipating needs, and Lexus’ human centered design principles.

With these principles in mind, the project set to reinvision a utility as a luxury, placing the experience and life of Lexus customers first.

Amuah and Oshinowo were also deeply inspired by the concept of takumi craftsmanship, and worked with artisans using crafts and techniques that have been passed down through generations.

The bronze detailing, delicate finishings, and careful upholstery of the masks themselves take note from the craftsmanship and detailing in the leather upholstery and interiors of Lexus vehicles.

The juxtaposition of bronze and embroidery speaks to the strength and elegance of a Lexus – from the bold, metallic elements, which are reminiscent of the iconic spindle grille, to the soft elegant materials, like that of the exquisite interior upholstery.