She was raised in a very close relationship with her grandmother. After her grandmother developed dementia, she wondered how she could continue communicating. That's how Rewind was born.

Designed to evoke memories, Rewind uses a motion-tracking tool that guides seniors with dementia in re-enacting familiar gestures. These actions are then reflected as audio-visual feedback on a paired device that triggers recollection.

Through the mentoring sessions, Rewind evolved by giving greater consideration to usability and hygiene. Poh also broadened the range of scenarios that evoke memories. Dementia is a challenge faced by societies all around the world - by focusing on accessibility and ease of adoption, Rewind was transformed into an even more practical proposal.



Poh Yun Ru is a socially engaged product designer who seeks to create a positive impact on society by improving the lives of others. Living in a culturally rich and diverse society, she sees design as a methodology to develop intuitive and inclusive solutions for people from all walks of life.

Nationality: Singapore
Country of Residence: Singapore

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