At Lexus, we strive to develop products and services by anticipating the needs of people and society. AGAR PLASTICITY is a project exploring how agar, a gelatinous material obtained from marine algae, can be used as an environmentally friendly packaging material alternative to plastic.
AMAM is a design group formed in 2015 by Kosuke Araki, Noriaki Maetani and Akira Muraoka who studied at Product Design Department, Tama Art University during same period. Also, Araki (Design Products) and Maetani (Innovation Design Engineering) have acquired MA at Royal College of Art in the same year.
Mentor: Max Lamb
DADA is a block toy which can be freely combined using bands, holes, and pegs to stimulate each child's imagination.
Designer: Myungsik Jang
Shape Shifters is a special cut of garment, applying modular principles to textiles, which allows creating different outfits.
Designer: Angelene Laura Fenuta
Trace is a clock that uses a liquid with UV rays and discoloration properties, allowing us to visualize the passing time.
Designer: Begum Ayaskan, Bike Ayaskan
Designer: Hiroto Yoshizoe