While serving notice to the luxury realm that the Lexus brand’s human-centered focus will always set the ultimate standard in prestige automotive.
For Lexus, To Discover is at the core of the brand’s ethos.
For Lexus, the mission to discover better products, better services, and better experiences, and help guests discover a new value in lifestyle has guided the Japanese luxury brand since inception.
This mission is re-imaged by the Lexus Discover Vision. The multi-modal luxury Vision offers a glimpse into the evolving mindset and imagination of Lexus that invites future guests to Discover a limitless luxury lifestyle.
Shown first to the world at the 2025 Japan Mobility Show, the Lexus Discover Vision reveals the brand’s imagination re-thinking the Lexus luxury promise as a complete eco-system with a range of Land, Sea, and Air transportation and facilities concepts.
These audacious design concepts are unified by their challenge to current category norms. Collectively, these concepts manifest a connected luxury eco-system that the world has not yet seen.
DISCOVER SANCTUARY For decades, the LS badge meant "Luxury Sedan," but the new 6-wheel LS Concept re-imagines it as a "Luxury Space." This flagship concept is designed for unparalleled smoothness and stability. It functions as the ultimate chauffeur vehicle, offering second-row occupants a private, rolling sanctuary that is isolated from the hustle and bustle.
DISCOVER ESSENCE As a small-in-size, luxury solution, the LS Micro Concept reinterprets the spacious LS Concept for a single occupant. Influenced by its larger sibling's technology and styling, this advanced concept provides autonomous chauffeur capability. Its role is to deliver unparalleled luxury and presence, specifically handling the last mile of travel in urban areas.
DISCOVER DUALITY The LS Coupe Concept delivers the best of all worlds: the luxury and interior space of an LS sedan, the styling and driver dynamics of an LC coupe, and the versatility of an SUV. This flagship concept, which invites you to “Discover Duality,” features a driver-focused cockpit, an elevated hip point for easy entry, and exceptional comfort for four passengers.
DISCOVER IMMERSION Unveiled in August at Pebble Beach, the Lexus Sport Concept is a next-generation coupe designed to fully immerse the driver in a dynamic, five-sense experience. This wide, low 2-door model features a performance-focused design that blends innovative styling with traditional sports car character. Its minimalist, functional cockpit is engineered to enhance the driver's interaction and deepen the emotional appeal of the drive.
DISCOVER ESCAPISM The Lexus Catamaran Concept is a sustainable, high-performance vessel designed for an exquisite, crewless passenger experience. It features a roomy interior with various cabins, automatic ship navigation system, and a rigid wingsail design that is covered in solar panels for sustainable operation.
DISCOVER VOYAGE The Joby aircraft is a piloted, zero-emissions eVTOL (electric Vertical Takeoff and Landing) prototype built from lightweight composites. This future-forward vehicle integrates into the conceptual Lexus luxury ecosystem, capable of landing atop the Hub or House concepts.
DISCOVER SYNTHESIS The Lexus Hub Concept is a future-looking, social community space that synthesizes retail, food, art, entertainment, and services (including a kindergarten) into a single, multilevel structure. Architecturally, it is defined by a massive spindle-shaped design featuring extensive use of renewable timber. The building prioritizes human connection, serenity, and sustainability, incorporating a clear roof for natural light.
DISCOVER INDEPENDENCE This architectural concept, the Lexus House, blends the brand's human-focused themes with a design that promotes independence. The structure utilizes ambient lighting and local woods to cultivate a sense of serenity for its occupants. Uniquely, the top floor is designed as a vehicle showcase: tall ceilings and large glass panes create a voluminous space, allowing the Lexus vehicle to be viewed as a central work of art from every angle.