This year marks Lexus’ third at Miami’s Art & Design Week. With the belief that design has the power to make the world a better place, Lexus has been passionately pushing the boundaries of design with ideas that are bold, innovative and inspiring. This passion has taken shape with initiatives such as the Lexus Design Award which supports up-and-coming designers around the world, as well as the annual Lexus Design Event hosted at Milan Design Week.
First exhibited at the 2018 Lexus Design Event in Milan Design Week, Lexus presented “The Future is Limitless”, a Mixed Reality installation inspired by the designs of Japanese architect Sota Ichikawa. The installation uses projection mapping to cover the Lexus LF-1 Limitless, a concept representing the pinnacle of innovation and evolution in Lexus Design, with a digital overlay that allows visitors to appreciate new dimensions of the vehicle.