With the brand’s launch of the first-ever Luxury Airport Lounge, Lexus aims to reimagine the airport experience with design, innovation and hospitality at its core
In collaboration with the acclaimed Brussels Airlines Business Lounge, Lexus leaned on many of its core principles and philosophies of designing luxurious automotive and lifestyle experiences and applied those in an unexpected way —at the airport.
LOUNGE by Lexus, first opened in April 2018 at Brussels International Airport, is a next-generation business lounge that takes the ordinary and often mundane task of waiting for a flight, and transforms it into an extraordinary experience by which passengers truly enjoy and look forward to their time spent inside of an airport.
In addition to some of the traditional expectations of a business lounge—meeting rooms, comfort areas, work and high-end dining areas, etc.—Lexus has gone above and beyond to make this space feel like nothing a world traveler has experienced before, including:
|SPA ROOMS BY grohe|
|B.relaxed sleeping rooms by brussels airlines|
|Listening Room by Mark Levinson|
|Lexus parts wall|
|Massage room by Panasonic|
|Signature grille façade|
In addition to a passenger’s ability to engage with some of Lexus’ technology, premium comfort and tech innovations firsthand, the architectural details inside the Luxury Business Lounge also borrow design cues from INTERSECT BY LEXUS locations around the world. The iconic spindle grille design and monochromatic car part installation are just a few of inspired visual elements translated from automotive line.
Hospitality is the ultimate luxury
Driven by its philosophy of Omotenashi, providing true comfort and warmth-like welcome, Lexus has designed a space that provided travelers with an exquisite feeling of serenity—a feeling rarely felt inside of an airport.