Envisioning the
Future of Design
at Design Miami/

Envisioning the Future of Design
at Design Miami/



December, 2018

Lexus and Design Miami/ explore, discuss and celebrate excellence in design

This year Lexus became the official automotive partner of Design Miami/. One of the high points of the global design calendar, Design Miami/ attracts the most influential design luminaries from around the world. Held in the first week of December—during Miami’s Art & Design week—designers, collectors, curators and critics gathered together to celebrate design and design culture.

This year marks Lexus’ third at Miami’s Art & Design Week. With the belief that design has the power to make the world a better place, Lexus has been passionately pushing the boundaries of design with ideas that are bold, innovative and inspiring. This passion has taken shape with initiatives such as the Lexus Design Award which supports up-and-coming designers around the world, as well as the annual Lexus Design Event hosted at Milan Design Week.

“We relish the opportunity to position the work of our Lexus designers in the context of this seminal design community”
Brian Bolain
General Manager of Lexus International

First exhibited at the 2018 Lexus Design Event in Milan Design Week, Lexus presented “The Future is Limitless”, a Mixed Reality installation inspired by the designs of Japanese architect Sota Ichikawa. The installation uses projection mapping to cover the Lexus LF-1 Limitless, a concept representing the pinnacle of innovation and evolution in Lexus Design, with a digital overlay that allows visitors to appreciate new dimensions of the vehicle.

In addition to the galleries and exhibitions, Design Miami/ is known for its panels and lectures comprised of leaders from various disciplines in the world of design. In collaboration with luxury magazine Whitewall, Lexus joined this year’s program to discuss “Supporting Emerging Design for a Better Tomorrow”. Birgit Lohmann, Chief Editor of designboom and former Lexus Design Award judge, moderated the panel that featured: President of Lexus International, Yoshihiro Sawa; architect Sir David Adjaye; and Global Head of Computational Design and Inclusion of Automattic, John Maeda. All panel speakers are also serving as judges for the 2019 Lexus Design Award, with Sir David Adjaye returning for his second year and John Maeda starting from 2018.

The discussion focused on the skills that tomorrow’s designers will need. “I don’t think it’s going to be new skills,” said Sawa, thoughtfully. “There are very complicated, new technologies coming out.” While emphasizing the intersection between design skills, technical skills and business savvy, he noted, “Tomorrow’s designers need to understand many more areas—not just their specialized areas.”

Learn more about Lexus Design Award and Lexus Design Event.


Top image by 𝗠𝗶𝗻𝗵 𝗧 @thismintymoment

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