Entries Open
for Lexus
Design Award 2021

Entries Open
for Lexus
Design Award 2021

Design

Events

June, 2020

Lexus proudly continues its support of next-generation creators with Lexus Design Award 2021

Today Lexus announced the call for entries for the Lexus Design Award 2021.
Since 2013, the worldwide design competition has served as a platform for emerging designers and creators whose works can lead to a better future

Every year the event attracts thousands of entrants from around the world who aspire to win the coveted award for innovative design excellence. The 2021 award remains committed to supporting tomorrow's creators with a new launchpad for their careers with world class mentoring, prototype funding, and unparalleled global exposure.

From the thousands of entries from around the world, one Grand Prix winner will be selected. The Grand-Prix Selection will link the six finalists with an esteemed judging panel of today's most influential figures in art, design, and technology.

Past judges have included such luminaries as Paola Antonelli (2013 - 2020), Aric Chen (2013 - 2017), and Sir David Adjaye (2017 - 2018).

The judges' decision on the Grand Prix winner will be based on the three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on design that leads to a better tomorrow.

The Lexus Design Award 2021 Judges will be announced this fall.

FOR WHO?

The Lexus Design Award is open to professionals, students and design enthusiasts around the world. Entrants are individuals who have reached the age of majority in their home country. Every year, creators from countries around the world submit design proposals, many of which leverage the power of technology to design for a better tomorrow. Submissions span across the categories of Industrial Design, Architecture, Technology/Engineering, Interior Design, and Fashion Design.

Applicants will need to develop innovative designs and bring fresh imaginative solutions that highlight the creative interplay between design and technology. At the same time, their ideas and designs should be captivating and engaging to the audience and the esteemed judging panel.

Great designers thrive in difficult
situations, and help individuals and
society deal with unexpected change
PAOLA ANTONELLI
2013-2020 LDA JUDGE
WHAT’S NEEDED TO APPLY?

Project Description:
- Name of project
- One Line Short Description (Within 15 words)
- Full Description (Within 250 words)
- Include information on the background of the work, production / manufacturing process, materials used for construction and any facts or details you think are needed to fully explain your work.

How your work makes the world a better place considering 3 judging criteria:
1. Anticipate: How does your design anticipate the user experience and ultimately benefit society? (100 words)
2. Innovate: How is your design original and innovative? (100 words)
3. Captivate: How does your design captivate people? (100 words)

Project Visuals:
- Images: 2 images are mandatory; one main image of your work and one image that demonstrates how your work would function or be used. 6 additional images are optional.

PRIZES

Invitation to exhibit at Milan Design Week at Lexus Design Event.

World-class Mentoring Workshop in New York City.

Funding to bring your design to life.

Subject to change. See Official Rules for more details.

Grand Prix trophy designed by Hideki Yoshimoto.

Six Finalists will be chosen and prototypes of their submitted proposals will be exhibited at the 2021 Lexus Design Event at Milan Design Week, where the Grand Prix winner will be announced.

Before the Grand Prix selection event, Finalists will participate in a workshop with world class design professionals serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production costs up to 3 million JPY (over $25,000 USD), including tax, will be covered.

2020 MENTORING WORKSHOP

INTERSECT BY LEXUS - NYC, the brand’s unique lifestyle space, served as the 2020 workshop venue. After the workshop, Finalists benefited from their Mentors’ guidance and support via one-on-one online mentoring sessions, which stimulated their creative evolution in preparing their works for the final judging process.

Philippe Malouin, Joe Doucet, Shohei Shigematsu, and Bethan Gray served as Mentors for Lexus Design Award 2020. Past Mentors include Jaime Hayon (2019), Neri & Hu (2015 - 2017), and Snarkitecture (2016 - 2017). The new Mentors for Lexus Design Award 20201 will be announced this fall.


Lexus Design Award 2020 Mentoring Workshop at INTERSECT BY LEXUS - NYC (January 2020).

Call for entries for Lexus Design Award 2021 begins today and will close on October 11th at 23:59 CET.

The new Judges and Mentors for Lexus Design Award 2021 will be announced this fall.

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