TAKUMI

The 60.000 hour of story of Human Craft.

A 60,000 HOUR STORY ON THE SURVIVAL OF HUMAN CRAFT

There is a popular theory that it takes at least 10,000 hours of focused practice for a human to become expert in any field. But in Japan, there are craftspeople who go far beyond this to reach a special kind of mastery. These people are called Takumi, and they devote 60,000 hours to their craft. That’s 8 hours a day, 240 days a year, for over 30 years.

To appreciate their dedication and time, we invite you to experience "Takumi, the 60,000 hour story of human craft".

WATCH THE MOVIE

It’s an almost superhuman level of dedication. To a life of repetition and no shortcuts.

Artificial Intelligence is no longer science fiction, it is in our household appliances, the phones in our pockets. It is learning, improving and calculating at speeds way beyond human capability. It is developing so rapidly that it is said that by 2050 machines will outperform humans in virtually every field. Will human craft disappear as artificial intelligence reaches beyond our limits? Or, will this cornerstone of our culture survive and become more valuable than ever?

THE TAKUMI OF LIFE

Through over 60,000 hours and a philosophy of no shortcuts, they have cultivated superhuman senses. Senses that allow them to craft a Lexus beyond the limits of any machine or artificial intelligence.

ASPECTS OF TAKUMI

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