TAKUMI.
THE 60,000 HOUR STORY
OF HUMAN CRAFT

TAKUMI.
THE 60,000 HOUR
STORY OF
HUMAN CRAFT

TAKUMI

A 60,000 HOUR STORY ON THE SURVIVAL OF HUMAN CRAFT

There is a popular theory that it takes at least 10,000 hours of focused practice for a human to become expert in any field. But in Japan, there are craftspeople who go far beyond this to reach a special kind of mastery. These people are called Takumi, and they devote 60,000 hours to their craft. That’s 8 hours a day, 240 days a year, for over 30 years.

To appreciate their dedication and time, we invite you to experience "Takumi, the 60,000 hour story of human craft".

Watch the trailer below.

It’s an almost superhuman level of dedication. To a life of repetition and no shortcuts. Most of us will never reach such heights. But what about machines?

Artificial Intelligence is no longer science fiction, it is in our household appliances, the phones in our pockets. It is learning, improving and calculating at speeds way beyond human capability. It is developing so rapidly that it is said that by 2050 machines will outperform humans in virtually every field. Will human craft disappear as artificial intelligence reaches beyond our limits? Or, will this cornerstone of our culture survive and become more valuable than ever?

WATCH THE FILM
THE TAKUMI OF LEXUS

Through over 60,000 hours and a philosophy of no shortcuts, they have cultivated superhuman senses. Senses that allow them to craft a Lexus beyond the limits of any machine or artificial intelligence.

There is only one route to superior craft, and it takes extraordinary attention to detail. A Lexus Takumi Master Craftsman takes 60,000 hours of practice and training to achieve this.
THERE ARE
NO SHORTCUTS
DISCOVER
After 60,000 hours of practice and training Lexus Takumi Master Craftsmen develop almost superhuman senses.
SUPERHUMAN
SENSES
DISCOVER
Unrivaled craft only comes from robots and humans working in harmony.
THE HARMONY OF
MAN AND MACHINE
DISCOVER
more experiences
more stories
more models

START

DRAG

YOUR PRIVACY SETTINGS

We use cookies to optimize your user experience on our websites. For a full website experience, please click on "Allow all cookies." To find out more about the cookies we use and how to disable them, click here.

USE NECESSARY COOKIES ONLY
ALLOW ALL COOKIES

More information