About the Award
Lexus Design Award calls upon young creative talent around the world to “Design for a Better Tomorrow”. Since 2013, this international design competition has provided the chance of a lifetime for up-and-coming designers to win the prestigious award for innovative design excellence, fund and build their prototype with world-class mentors, and reach unparalleled exposure by exhibiting at Milan Design Week.
Through the “Design for a better tomorrow” directive, we’re looking for design that goes beyond the mastery of shape, form and function, and becomes a solution to overcome challenges by incorporating three principles fundamental to Lexus: “Anticipate. Innovate. Captivate.” Designs will anticipate the needs of the user experience as well as benefit society, while demonstrating innovation with fresh, imaginative solutions, and captivate their audience.