The bamboo used by Lexus in its manufacturing process is “Mousou-chiku”, which is produced in Kochi Prefecture. Located on the island of Shikoku, southwest of Japan’s mainland, Kochi boasts some 4,544 hectares of bamboo forest (as of March 2017), and once had a flourishing bamboo industry. But with Japan’s industrialization of farming and the increase of imported bamboo shoots and plastic products, demand for Japan’s bamboo had fallen. Lexus quickly stepped in and began a partnership with Miroku Techno Wood in Kochi and Tokai Rika Group to explore the potential for using bamboo for its interior materials, such as door panels and steering wheels.
The initiative not only improved the overall manufacturing process, it increased employment opportunities and cooperation in the region. Miroku Techno Wood's president, Koki Katayama, explained the concept of “Kochi Family,” a moniker that expressed the familial-like closeness of everyone in the region. This ability to transcend industry and organizational boundaries to enable collaboration truly embodies the meaning of “Kochi Family.”