Their newest artwork, “Ethereal Cycles,” is based on a recent exploration of the thermoacoustic phenomenon of Rejke Tubes, which convert thermal energy into air vibrations. Within the installation, a group of glass cylinders are suspended from a grid-like frame. Then, when electric heating wires embedded inside the tubes begin to generate heat and light, the surrounding air currents are drawn into the top and bottom of the tube. This action causes cycles of pressure to become sound which echoes throughout the room.
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Lexus International’s engineers and PR team developed a plan to visit some of LA’s top content creators, automotive publications, public car meets, and enthusiast gatherings. The little electrified Hachiroku had big work to do.
- Lexus Electrified: A Bold New Direction
Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market.




