What this history tells us is that the motor race—where carmakers compete to see who can push automotive technology the furthest—is an essential laboratory for improving on yesterday’s cars to create the far superior cars of tomorrow. Every day, carmakers test the limits of automotive technology and use what they learn to improve their racecars’ performance on the circuit—and also the performance of the road-going cars driven by the public. This is why the world’s most renowned carmakers are constantly entering their latest models into circuit, off-road, and hill climb races that take place in some of the toughest driving environments.
- LEXUS DESIGN AWARD 2023
LEXUS DESIGN AWARD was born from our belief that design can create the change we want in the world. [Please note the program is currently on hiatus and not accepting submissions.]
- Lexus Electrified: A Bold New Direction
Since 2005, Lexus has been at the forefront of pioneering electrification in the luxury market.