Lexus design
Event 2019

Lexus design
Event 2019

BRIDGING INNOVATION
WITH DESIGN

Lexus Design Event brings the Lexus philosophy to life through the creation of amazing experiences.

Held at the annual Milan Design Week since 2005, Lexus collaborates with some of the world’s leading designers to imagine and create extraordinary immersive spaces. This year they have partnered with renowned design firm Rhizomatiks. The event also hosts the finale of the annual Lexus Design Award. From the exceptional lineup of finalists, a world-renowned panel of judges will choose the ultimate Grand Prix winner.

LEADING
WITH LIGHT

Light has always been at the center of the human experience and at the forefront of our development.

We have always pushed the boundaries of our technology to create light and harness its power for illumination, warmth and energy. From torches and candles to fiber optics and LEDs, the applications are truly endless.

At Lexus, our mission is to explore possibilities through a human-centered approach that will lead us towards a brighter vision of the future.

Light evokes our emotions, inspires our imagination and elevates our quality of life in every corner of the world.

The exhibition, inspired by Lexus future technology, celebrates light as a medium to deliver human-centric experiences by combining playful, dynamic lighting with advanced technology.

The theme of the exhibition reflects the way Lexus uses light as a key design element to create a profound emotional impact.

THE DESIGNERS

RHIZOMATIKS

Each year Lexus selects world-renowned designers to bring the exhibitionspace to life. For 2019, Lexus has partnered with Japanese design firm Rhizomatiks, known for captivating audiences with their imaginative use of technology and for creating rich design, art and entertainment experiences.

LEXUS LIGHTS
TOMORROW

LEXUS LIGHTS
TOMORROW

Lexus takes a human centered approach to explore possibilities that will lead us to a brighter future.

Integrated into the exhibit, the BladeScan™ Adaptive Headlight system represents our next step in the future of lighting technology.

BladeScan™, developed with our lighting partner Koito, is an automated smart-lighting system for Lexus vehicles. The system consists of a lens, an array of LED lights, and mirrors that rotate like the blades of a fan. When combined with an in-vehicle camera that detects objects around the driver, BladeScan™ can control the optimal light distribution for the driving situation.

From a single source of light, the BladeScan™ System intelligently adjusts its brightness, reducing glare for other vehicles and highlighting pedestrians and signs. This seamless, automated experience maximizes visibility for drivers and provides greater safety for those around them.

LEXUS DESIGN
AWARD
2019

LEXUS DESIGN
AWARD
2019

Lexus Design Award is an international program that identifies and recognizes the next generation of global creators and designers.

This year, the winning designs from the annual competition filled the Lexus Design Event exhibit space. Each of the six finalists created a fully-functional prototype of their concept with funding and months of mentorship from established global designers provided by Lexus.

At the climax of the event, the panel of judges announced "Algorithmic Lace" by Lisa Marks as the Grand Prix winner. This prototype was chosen for its outstanding demonstration of the three fundamental principles of Lexus design: "Anticipate", "Innovate", and "Captivate".

JOIN THE EVENT

Superstudio Più
Via Tortona, 27 20144
Milano, Italy

April 9 - 13, 2019
10:00 - 21:00

April 14, 2019
10:00 - 18:00

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