Program Details

Program Details

LEXUS DESIGN AWARD
PROGRAM DETAILS

Lexus invites today’s emerging design leaders to ‘Design for a Better Tomorrow’ for an extraordinary chance to achieve recognition on the world stage.

THE BRIEF

Concepts must anticipate a challenge of the future, address that challenge with an innovative solution, and captivate the imagination with its exceptional design.

LDA 2020 Mentoring Workshop (January 2020).
FOR WHO?

Open to professionals, students and design enthusiasts around the world. Entrants are individuals who have reached the age of majority in their home country. Last year, creators from 76 countries submitted design proposals, many of which leveraged the power of technology to design for a better tomorrow. The submissions spanned across the categories of Industrial Design, Architecture, Technology/Engineering, Interior Design, and Fashion Design.

PRIZES

6 Finalists will present their works to a panel of esteemed judges and one Grand Prix Winner will be selected.

Before the Grand Prix selection virtual event, Finalists will have an online workshop with world class design professionals serving as Mentors to develop their prototypes. There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production cost up to 3 million JPY (over $25,000 USD), including tax, is covered.

JUDGING

The Judges selected 6 Finalists from the Entries received.

The shortlist and Finalists are selected based on the following judging criteria:

ANTICIPATE

Does the concept and design anticipate not only the needs of the user experience, but the needs of society?

INNOVATE

Does the design demonstrate the new thinking and originality in its proposal and execution?

CAPTIVATE

Is the design intriguing and compelling when realized in concept and execution?

The same criteria is the basis in selecting the Grand Prix Winner.

JUDGES 2021

Each year, Lexus works with a world-class panel of Judges to select finalists who best embody the Lexus Guiding Principle. The Judges are some of today's most influential figures in art, design, and technology.

Past Judges include luminaries such as Aric Chen (2013 - 2017), and Sir David Adjaye (2017 - 2018).

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Details about the judges

MENTORS 2021

Mentorship with globally renowned creators is one of the most attractive benefits of participating in the Lexus Design Award. Mentors follow the young designers for months leading up to the Grand Prix Winner selection.

Past mentors include Jaime Hayon (2019), Neri & Hu (2015 - 2017), and Snarkitecture (2016 - 2017).


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Details about the mentors
AWARD MILESTONES

The 6 Finalists were determined and screened in January 2021. These Finalists will develop their prototypes with their assigned Mentor for the remote Grand Prix Selection Event with the Grand Prix Winner announced afterwards. See below for the full program timeline.

Mid of November 2020
Finalist Screening Session
The Judges gathered virtually, judged the shortlisted works and determined the prototype candidates.
Mid of December 2020
Determination of Finalist
Six Finalists were determined and screened.
Mid of JAN 2021
Mentorship Program (Virtual)
Six Finalists to receive instruction and guidance from the Mentors virtually.
End of JAN 2021
ANNOUNCEMENT OF FINALISTS
Six Finalists were announced on the Lexus Design Award website, Press Release, and Social Media postings.
JAN - MAR 2021
Prototype Production
Finalists refined their prototype, working closely with their Mentors. They submitted a report of their progress every two weeks.
APR 2021
VIRTUAL GRAND PRIX SELECTION
The six Finalists presented their works to the prestigious Judges in a closed door online presentation with their Mentors in attendance.
APR 2021
GRAND PRIX WINNER ANNOUNCEMENT
The Grand Prix Winner announced on April 27th.
LEXUS DESIGN AWARD
2021 OFFICIAL RULES

INTELLECTUAL PROPERTY
RIGHTS & PRIVACY POLICY

Please read the Official Rules.

QUESTION?
Please send your inquiries to
office@lexusdesignaward.com

Please include ‘LEXUS DESIGN AWARD 2021’ in the subject line (English text only).

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