Bsize was founded by Keita Yagi in 2011. With minimalist-design, he wanted to create a desk light that “doesn't interfere with your field of vision, with a glow that mimics sunlight.” As well as receiving the Good Design Award in 2011, it won the red dot design award in Germany the following year.
The desk light makes use of special near-sunlight LED light bulbs that offer over 90 percent of the spectrum of natural sunlight. Mr. Yagi inserted the bulbs into a single pipe bent in four places and gave it a white enamel matte finish for the “most minimal form.” A special paint was used that resists yellowing from ultra-violet rays.
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