A Decade of Design

A Decade of Design

A Decade of Design

Since the inaugural event in 2005, Lexus Design Event has made 11 appearances at the esteemed Milan Design Week. Explore the history.

2017

YET

A core Lexus philosophy of finding synergy by fusing seemingly incompatible goals and elements, “YET” was expressed not only in the Lexus Design Award exhibition but also throughout the fabric of the event.

The YET Philosophy drives Lexus to push the boundaries of creativity by fusing seemingly incompatible elements. It says “Don’t compromise; harmonize.” The resulting synergy sparks breakthroughs, while revealing possibilities beyond imagination.

2016

ANTICIPATION

Lexus offered an unexpected and unmatched encounter, inviting visitors to a unique world full of Anticipation.

Anticipating the future, Lexus invited visitors to imagine what is yet unseen, and to see how we deliver surprise and enchantment.

2015

A JOURNEY OF THE SENSES

Lexus is committed to delivering unexpected and innovative design experiences to its customers and the world. At Milan Design Week 2015, Lexus presented a senses-based exhibit, “Lexus – A Journey of the Senses.”

Lexus called on renowned space designer Philippe Nigro and chef Hajime Yoneda to provide audiences with an amazing and imaginative experience that explored the limitless possibilities of design.

2014

AMAZING IN MOTION

At Milan Design Week 2014 was an exhibition presenting the Lexus vision of design that moves the spirit, design that inspires, and surpasses convention.

The Amazing in Motion theme allowed visitors to experience our forward thinking approach to design. The venue also showcased the twelve winning works from the Lexus Design Award 2014.

2013

AMAZING FLOW

An exhibition of unexpected and exhilarating experiences. The Amazing Flow exhibition brought to life the concepts of world famous designers to express how engagement with great design provides a brighter future.

By viewing design from the perspective of "flow", we understand the connection between cars, humans, wind, water and living creatures. The exhibition space presented a dynamic scene inspired by this awareness of the wind's natural flow.

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