Lexus design
event 2018

Lexus design
event 2018

BRIDGING INNOVATION WITH DESIGN

Lexus Design Event was created to bring the Lexus philosophy to life through the creation of amazing experiences. Hosted at the annual Milan Design Week, these immersive spaces are imagined and created in collaboration with some of the world’s leading design thinkers. The event also hosts the climax of the annual Lexus Design Award. From the winning designs on display, a single Grand Prix winner is decided at the event by a panel of judges renowned in the world of design.

LIMITLESS
CO‑EXISTENCE

Design is a catalyst for continuous change, for empowerment and for inclusiveness. Design can transform the ordinary into the extraordinary, and reveal to humanity that, with “CO-“, as in cooperation, collaboration and coexistence – our possibilities are limitless.

Can you imagine a world where individuals understand respect and care about each other without exceptions?

WE CAN

BELIEVE
IN LIMITLESS

MAIN INSTALLATION

DISCOVER

DIFFERENT
VIEW

LF-1 LIMITLESS CONCEPT

DISCOVER

LEXUS DESIGN
AWARD 2018

DISCOVER

This event has become a global reminder of our commitment to seek inspiration from individuals and influences outside of the automotive world.

A belief that while a more inclusive world can’t be solved with one single design, that one design may inspire another, and another, and another. And the more we can collaborate and inspire one other, our potential of creating a world that elevates every sense of the human spirit will truly be limitless.

THE
DESIGNERS

The event’s sensational main installation created by Japanese architect Sota Ichikawa of doubleNegatives Architecture brought visitors face-to-face with “CO-” represented in a dynamic artwork existing in four dimensions.

To further excite guests, a unique culinary experience was created by the trio of innovative young chefs that are Milan’s ALTATTO, who honed the senses through taste and vision, transporting LIMITLESS CO-EXISTENCE into another dimension.

START

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DRAG